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Epiroc is thrilled to announce the next chapter in the ongoing Schramm integration. On December 7, 2023, Schramm incorporated the “Powered by Epiroc” moniker in its logotype. The new logotype retains the original’s colors and symbol to maintain a strong connection with the original brand. A gradual implementation of the new logotype will take place internally and externally heading into 2024.
The rebranding highlights the progress made in the Schramm integration, coming six months after Epiroc acquired key Schramm assets, including AirDrill hammers & bits, and following a series of strategic moves to facilitate the integration.
Brian Doffing, Global Vice President, OreBody Solutions, says, “Schramm Powered by Epiroc is a bold statement to emphasize that first, we believe in Schramm, and second, we see the strategic value of Reverse Circulation for mineral exploration. Schramm and AirDrill products enable the collection of ore body data in a highly efficient manner. The quality of the portfolio is evident, and we have assembled an excellent leadership team to usher in this new era.”
The integration grows the Epiroc RC product offering and leverages the Schramm position to gain an increasing portion of the Australian market.
“We’re very excited to be Powered by Epiroc. It expands the availability of our products to 70 countries, which enables us to provide increased support to our customers around the world.” says Craig Mayman, Global Business Development and Acting General Manager, Schramm.
The Schramm Powered by Epiroc launch is an exciting moment for the surface drilling industry. It underscores the value of the Schramm brand and demonstrates Epiroc’s commitment to providing the best reverse circulation products in the industry.
For more information
Communications Professional, Schramm Powered by Epiroc
Email::
nicholas.christenson@
Global Brand & Communications Director Orebody Solutions Epiroc Surface division
Email:: julie.masse@fordia.com
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